What I do
I’m a WordPress developer who builds, fixes, and automates — the technical and automation side, not the design side. If you need a beautiful new site, I’m not your first call. If your site needs to actually work, I am.
Plugin customisation & extension
Off-the-shelf plugins do 80% of what you need. I do the 20% that makes them actually useful — custom fields, conditional logic, API integrations, whatever the business actually needs rather than whatever the plugin developer assumed.
Workflow automation
Remove the repetitive. I build systems that take the stuff you do every week — updating prices, sending follow-ups, reconciling bookings — and make it happen without you thinking about it. n8n, custom solutions, glue between tools that should already talk to each other.
Data & reporting automation
The cut-and-paste job nobody enjoys. If someone on the team is manually copying numbers from one spreadsheet into another, retyping data between systems that should just talk to each other, or building the same report by hand every week — that’s a solved problem, not a fact of life. I build the pipe between the systems and the report that shows up on its own.
Custom development — the functionality that should exist but doesn’t
The weird edge case. The custom post type that needs to talk to a CRM. The booking system that needs to handle deposits and cancellations. The stuff that’s almost handled by an existing plugin — I bridge the gap.
Rescue & recovery — emergency WordPress support
The site that’s been neglected. The plugin conflict that’s been ignored for six months. The developer who walked away mid-project. I come in, assess, fix, and leave it better than I found it — with documentation so you’re not dependent on me forever.