About

Having spent 20 years in the web space — developer, Agile project manager, UX designer. I’ve worked with massive companies and tiny ones, and I’ve learned that size doesn’t determine quality. What matters is whether someone actually cares about the work.

I live in Wells, Somerset. I know what it’s like to run a small business in a small city — the tools are built for big companies, the developers you find either want a salary or want to build the next unicorn, and nobody answers the damn phone.

I work with small businesses that need their WordPress site to do more. Not just sit there looking pretty — book appointments, take payments, talk to their calendar, stop wasting their time with repetitive data entry. The stuff that should be automated but isn’t, because nobody’s ever sat down and actually sorted it.

What I’m not

I’m not a website designer, and I don’t compete with them. There are plenty of good ones out there. What I compete on is technical: making the site you’ve already got actually work, connecting it to the rest of your business, and getting rid of the manual grind around it. Code and project management are my edge, not visual design.

What makes me different

• I explain things. I don’t just fix it and leave. I tell you what was wrong, why it happened, and what to watch for.
• I finish what I start. The last 10% of a project is where most developers fall apart. I don’t ghost. I don’t slow-roll. I ship.
• I size-appropriate my effort. A £500 project gets the same care as a £5,000 one — the difference is scope, not quality.
• I’m local. When I say I cover the South West, I mean I can be at your desk in an hour.
• I don’t lock you in. I’ll document what I build. Maintain it yourself, hire someone else, or keep me on retainer — your choice.
• And I’ll be truthful. If the job is out of my scope, I will tell you.